Online stores that sell.

Plenty of Kenyan businesses already "sell online", through WhatsApp, Instagram DMs, and a paybill number typed out in a caption. It works, until it doesn't: orders get lost in the chat, two customers buy the last item, and every sale needs you personally to close it. A real store fixes the bottleneck, and the bottleneck is almost always payment and stock, not the product photos.

So that's where we start. Every store we build takes M-Pesa through the Daraja API with STK Push, so a customer pays by approving a prompt on their own phone, no copying a till number, no screenshot of an M-Pesa message sent to your DMs. Card payment through Pesapal or Flutterwave sits alongside it for the buyers who want it.

A catalogue your customers can browse and you can edit without us, products, variants like size and colour, prices, and photos. A checkout that's short, mobile-first, and doesn't ask for an account before someone can buy. Inventory that decrements with each sale and warns you before something runs out, so you stop overselling. And an order dashboard where every sale lands in one place with its status, not scattered across three chat apps.

Customers get accounts if they want them, order history, saved addresses, faster repeat checkout, and you get the analytics to see what is selling, which channel it came from, and where people drop off before paying.

Payments are the part that decides whether a Kenyan store works. We use STK push through the Daraja API: the customer approves a prompt on their phone and the order confirms itself. The important part is the callback. A payment can succeed on Safaricom's side while the customer's phone dies, the browser closes, or the network drops before the confirmation reaches the store, and a store that only listens to the browser will show that order as unpaid.

So the order is reconciled from the callback rather than the checkout page, with a timeout path that reconciles late payments against pending orders instead of stranding them. Stock decrements on confirmed payment, not on add-to-cart, which is what stops two customers buying the same last item. Delivery status is part of the order record, because the alternative is answering "where is my parcel" by hand.

Kenyan shoppers buy on phones, often on data, and they decide fast. Pages have to be light, checkout has to be short, and the price they see has to be the price they pay. We design for that first, then make it look good on a laptop.

For getting orders out the door, we connect a delivery partner like Sendy or your own riders, with order tracking so customers aren't messaging you to ask "where is my order." And if you also run a physical shop, we can keep one stock count across both, so online and in-store never fight over the same item.